A Message from Borders CEO Mike Edwards
Found this in my inbox today:
Dear Borders Reward Member,
For generations, Borders stores have been beacons of enlightenment and education, where readers young and old explore their passions and find those special books that speak to them personally. As Borders moves forward, our commitment to you is to be a best-in-class bookseller–whether it’s our stores or Borders.com–where you can purchase books and related products that stimulate and satisfy your reading interests.
However, because of the ongoing impact of the difficult U.S. economy, coupled with the rapidly changing bookselling environment, we must restructure Borders to have the ability to achieve this reorganization through the Chapter 11 process, which we commenced February 16.
Throughout this process, I want you to know that:
Borders stores are open for business. Borders pioneered the in-store experience, providing customers with a vast assortment of books in a warm, relaxing environment–and we intend to build on this. Our stores will continue to be community gathering places. Families can still enjoy enriching events, including author reading and signings, book clubs, and kids’ storytimes and parties.
Our Borders Rewards programs, including Borders Rewards Plus, remain in effect. Customers can continue to earn and redeem their Rewards in-store and at Borders.com. We are also honoring gift cards as usual, which can also be redeemed in-store and at Borders.com.
Borders.com is operating as usual. We are fulfilling online orders, and you can continue to choose from millions of books, CDs, and DVDs, a well as other entertainment items.
eBook libraries are perfectly safe. Our partner Kobo will continue t provide access to all eBooks purchased through Borders, and continue to sell eBooks to Borders customers.
Borders will continue to maintain its strong national presence. Our nationwide network of stores is foundational to the Borders brand. Over the next several weeks however, Borders will be closing underperforming stores within our network. Should your local store be affected, please visit Borders.com to find another Borders store near you, or to purchase from our incredible selection of books, music, and movies.
Over the next several months, we will build on our core strengths as a great bookseller with the goal of emerging as the destination of choice for the millions of customers who shop our stores each year.
President and CEO, Borders, Inc.
- Borders Declares Bankruptcy (crunchgear.com)
- Borders bankruptcy: Bookseller to close 200 stores after filing Chapter 11 (dailymail.co.uk)